Advisory
Transformation work led from inside the operation, not recommended from outside it.
01
Takes on network, capacity, integration and launch problems with a specific budget attached.
02
Works with airlines, governments, port authorities, PE holders and logistics operators.
03
Engagements run as a short diagnostic, a defined transformation programme, or a standing retainer.
Four problems I am called for.
“Our network plan is built on stale demand”
Capacity and network planning across 41 countries at DHL Express Asia Pacific, first A330-200F converted freighter deployed globally, $72M annual saving through carrier renegotiation.
Read: Capacity Is the New Currency →
“We bought the technology and nobody uses it”
Salesforce and eBooking deployment at Polar Air Cargo reaching 52% of all bookings by 2020, in an industry known for resisting change.
Read: Performance and Purpose →
“We are integrating two organisations and losing people”
Architected the DHL and Polar Air Cargo joint venture integration — 720 people, 0.7% turnover against a 15% industry average, 97.1% compliance against a 90% target.
Read: Convergent Technologies →
“We are starting something from zero”
An all-cargo airline launched from scratch in Vietnam, a ten-year strategic plan for a legacy airline cargo division, and autonomous aviation regulatory approval across Asia Pacific.
Read: Foresight Over Reaction →
How engagements are shaped.
Diagnostic
2–4 weeks
A short, focused assessment of one specific problem with a written set of findings and options. You in the room, plus whoever owns the problem.
Transformation programme
3–12 months
A defined programme with milestones, owned jointly with your team. Executive sponsor plus the operating leads.
Standing retainer
Ongoing
Advisory access on a recurring basis for a leadership team navigating a longer transition.
Fee bands are shared on enquiry.
Why Lars — not a consultant.
Dimension
Typical consultant
Lars Winkelbauer
Basis of advice
Frameworks studied from outside
Systems he personally built and ran
Accountability
Recommends, then leaves
Stays through implementation
Evidence
Case studies, anonymised
Named organisations, verifiable numbers
Technology adoption
Assumes the rollout
Has driven adoption to 52% in 18 months
Culture
Treated as a soft variable
Measured — 0.7% turnover vs. 15% industry avg.
Sectors.
Aviation & air cargo
Logistics & multimodal freight
Hospitality
Government & infrastructure
Frequently asked.
What size of problem do you take on?
Ones with a named owner and a budget — from a short diagnostic to a multi-year transformation programme.
Do you work outside aviation and logistics?
Yes — hospitality, government and infrastructure clients where the underlying problem is operational transformation at scale.
What does an engagement cost?
Fee bands are shared on enquiry, once the shape of the work is clear.
Can you start quickly?
Diagnostics typically start within two to three weeks of agreement.
Describe the problem.
We'll reply within two business days with next steps and a fee band.