“Our network plan is built on stale demand.”
Network planning across 41 countries at DHL Express Asia Pacific, the first A330-200F converted freighter deployed globally, and approximately $72 million in annual linehaul savings.
Aviation + logistics transformation
Advisory.
Transformation work led from inside the operation, not recommended from outside it.
Quick take
- Takes on network, capacity, transformation, integration and launch problems with operating consequences.
- Works with airlines, logistics operators, governments, infrastructure programmes and investors.
- Engagements are shaped as diagnostics, defined programmes or standing advisory support.
Four problems
What operators call about.
“We bought the technology and nobody uses it.”
Salesforce and eBooking at Polar Air Cargo reached 52 percent of all bookings by 2020.
“We are integrating two organisations and losing people.”
The DHL and Polar Air Cargo joint venture integration covered 720 people; employee turnover reached 0.7 percent against a 15 percent industry average.
“We are starting something from zero.”
An all-cargo airline launch in Vietnam, a ten-year cargo strategy, autonomous aviation regulatory work and Thailand's $57 billion land bridge programme.
Engagement shapes
Designed around the decision.
| Shape | Typical duration | Delivered | In the room |
|---|---|---|---|
| Diagnostic | 2–4 weeks | Decision map, constraints, operating priorities | CEO, COO, commercial and network leads |
| Transformation programme | 3–9 months | Operating roadmap, governance, adoption measures | Executive sponsor and delivery team |
| Standing advisory | Quarterly or annual | Decision support, challenge and board-ready synthesis | Executive team or board |
Fee bands are shared on enquiry.
Why Lars — not a consultant
Built and led.
| Dimension | Management consultancy | Lars Winkelbauer |
|---|---|---|
| Perspective | External analysis | Operated from inside |
| Deliverable | Strategy deck | Strategy plus execution roadmap |
| Proof | Case studies | $1.5B P&L · 0.7% turnover · $72M savings |
| Credibility | Brand reputation | Operator reputation: scars and wins |
| Speed | Three to six month studies | Pattern recognition from prior operating decisions |
Questions, answered
FAQ
What does Lars Winkelbauer advise on?
Aviation and air cargo strategy, network planning, capacity optimisation, digital transformation, operating models, market entry and integration.
What size organisations does he work with?
Airlines, logistics operators, governments, infrastructure programmes, investors and technology companies with operating exposure.
How long is a typical engagement?
A diagnostic may take two to four weeks; a defined transformation programme may run three to nine months; a retainer is shaped around recurring decisions.
Does he work directly?
Engagements may be contracted directly or through German Pacific, depending on scope and counterpart.
Which regions?
Asia Pacific and global, from a Bangkok base.
How are fees structured?
Fee bands are shared on enquiry after scope, decision rights and duration are understood.
Start with one line