June 18, 2024

Digital Roadmap Development

Digital Transformation / Lars Winkelbauer

A digital roadmap is a crucial component of strategic planning in digital marketing. It serves as a blueprint for businesses to achieve their objectives in the digital landscape. By connecting digital initiatives to overall strategies, a digital roadmap helps organizations mitigate risks and increase profitability. It converts the vision of a business into actionable steps, […]

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About lars winkelbauer

Lars is former C-suite executive in the supply chain and air cargo industry with more than 20 years of experience in Asia, Americas, Europe, Middle East and Africa. As an author, Lars regularly shares insights through articles and reports on subjects including artificial intelligence, crypto, blockchain, digital transformation, and sustainability.